Google Ads are a great way to increase brand awareness and bring visitors to your website.
There are mainly two types of ads, Text Ads and Display Ads.
The traditional “Text ads” appear at the top of Google’s search results and typically are the result of a key phrase-based search. As an example, a key phrase entered by a customer maybe “block paving”. Typically a click would cost between £1.50 and £5.00.
Display Ads are made up of pictures and graphics, they are visually engaging but rather than use key phrases they tend to target customers based on websites they have visited previously. Display Ads make a very good choice for building your company’s brand and awareness.
Display Ads show up during an internet users daily surfing habits. Audiences (internet users) fall into two categories, Market Intent and Affinity Audiences.
Market Intent Audiences are those people that Google considers are in the market and ready to buy based on their recent surfing habits.
Affinity Audiences are more general audiences, those people that have a general interest in topics related to your products and services and are great for building brand awareness. Typically a click-through to your website would cost between £0.06p and £0.50p per click.
The one-off set up fee is £150.00 + VAT per campaign, which includes setting up your campaign and designing your adverts.